Our Mission | Velio Festival | 17th-20th Sept 2021 – Velio
Cholmondeley Castle, 17-20 Sept 2021, Cheshire

WE ARE VELIO

We’re on a mission to get more people into cycling and bring it’s wholehearted culture to the world. Now more than ever we need the ability to switch off, connect with others and live a balanced lifestyle. At Velio we’re here to help celebrate the good times, indulge your senses and embrace the cycling culture. Whoever you are, wherever you’re from, our community is open.

EVERYONE'S INVITED FOR THE RIDE

We champion community, not competition. We’re here for the wobbly beginners and weekend explorers. This is for the casual riders, discerning diners and late-night vibers. We welcome everyone from first timers to fast timers – often the tortoise, sometimes the hare. We focus on good times, not split times. Switch off, saddle up and join us for the ride.

It’s about the journey, not the destination. So let’s enjoy the ride.

OUR STORY

“2020 was a bit of a weird one… but for me, it was the discovery of cycling that changed my lifestyle”

I bought my first road bike to get healthy and found losing weight was just the beginning of the benefits cycling would bring. Never have I been more balanced in my life, happier and with more energy. My work productivity is through the roof and i’m more focused and mentally strong.

Along with all those amazing personal improvements, I was blown over by the cycling community. The welcoming ‘hello’ and nod down local country lanes and the endless support through online community groups, shops or during coffee stops. The community is one of enjoyment and support, the opposite of the competitive nature of the sport which I was expecting.

On my journey, I discovered a lot of pro cycling brands, but none that catered for me. They are too focused on being the finest, the quickest or competitive nature of being the best.

That is why we created Velio. We’re all about the journey, the entertainment and the community. We want to bring the cycling culture to the world, so they can benefit as I have.”

– Ed Norris, CEO

"It was the discovery of cycling that completely changed my lifestyle” - Ed Norris, CEO

WE ARE VELIO

Meet the Team

We’re bringing together event industry leaders and an expert advisory team to deliver something truly unique.

 

CYCLING MANAGER

Ricardo Torrao – Cycling & Partnership Manager, Velio

DIRECTOR

Sian Bennett – Director, Velio

FOUNDER

Ed Norris – Founder, Velio

WELLNESS CURATOR

Jenni Cochrane – Co-founder, Getahead

CYCLING DIRECTOR

Brian Adcock – Managing Director, Caste Triathlon Series

HEALTH & FITNESS ADVISOR

Sophie Aris – Health & Fitness Advisor, Velio

CYCLING ADVISOR

Richard Salisbury – Managing Director, Pedal Precision

SUSTAINABILITY ADVISOR

Emily Dickinson – Sustainability & Footprint Advisor, Velio

CYCLING ADVISOR

Scott Maclean – Managing Director, Kinetic 365 Coaching

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